MASTER VIDEO
ABOUT PRUACTIVE REMIX YOUR FUTURE
Pruactive is a customisable whole-of-life insurance plan designed for your growing needs, providing comprehensive protection at every stage. In collaboration with Spotify, they were using music paired with unique characters as a way to communicate to their consumers on the type of remixer they are.
PROJECT INFO
Offset was engaged to create 6 3D characters in accordance to local familiar slangs such as “Atas, Steady, Kiasu, etc” with unique looks, details, and dance move to fit accordingly to consumer’s own persona.
PROJECT
Pruactive Remix Your Future 3D Character Animation
CLIENT
Dentsu Singapore
BOBBING HEAD ANIMATIONS
SOCIALS
BEHIND THE SCENES
CREDITS
ANIMATION
Offset Pte Ltd
CREATIVE DIRECTOR
Clement Chia
DESIGNER
Oh Jia Hao
Hiroshi Chee
Victoria Tuh
EDITOR
Eric Lee
PRODUCER
Kimberley Chong