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ABOUT L’OREAL FEEL GOOD BEAUTY
For Shopee’s Super Brand Day, a series of beauty playground is created for this campaign.

PROJECT INFO
L’Oreal wanted an execution to be heavily inspired by our Chief Creative Officer’s, Clement Chia, very own unique take on ASMR loop animation. This project was creatively directed based on his take on how abstract soft balls are in play with the products to create a soothing ASMR sequence.
Visit his Instagram (@cmttat) for more of his style!

PROJECT
L’Oreal Feel Good Beauty 3D Animation

CLIENT
L’Oreal

INDIVIDUAL BRAND BEAUTY PLAYGROUNDS

KEY VISUALS

L’OREAL PARIS

GARNIER

MAYBELLINE NEW YORK

NYX

CREDITS

ANIMATION
Offset Pte Ltd

ART DIRECTOR
Hiroshi Chee

CREATIVE DIRECTOR
Clement Chia
Gregory Poon

DESIGNER
Matthew Lee
Ayumi Tan/

Jeremy Tan

EDITOR
Jing Ying

ACCOUNT EXECUTIVE
Shannon Ang