MASTER VIDEO

ABOUT JIM BEAM FESTIVE SEASON
3D stylised animation done for Jim Beam to promote the ‘Feel Carefree’ and fun relevance rather than going with the usual video shoot – depicting how laid back, relaxing, fun it can be with Jim Beam Highball and enjoying stress-free moments with friends either at home or on trade.

PROJECT INFO
Pulling away from the usual video and photoshoot, Offset proposed using stylised 3D animation to portray the steps of making the iconic highball drink.

PROJECT
FESTIVE SEASON

CLIENT
JIM BEAM

SOCIAL MEDIA CUTDOWNS

CREDITS

ANIMATION
Offset Pte Ltd

CREATIVE DIRECTOR
Gregory Poon

DESIGNER
Rachel Koh
Dayna Lau

EDITOR
Jing Ying

PRODUCER
Kimberley Chong