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Offset was commissioned, in collaboration with Facebook to produce FM100 VN PockeTVC.
Mobile is everything. The average person checks their phone close to 80 times a day while Millennials check their phone about 150 times a day. Mobile is where customers watch everything, from video ads to branded content. We partnered with Facebook’s Creative Shop to create a PockeTVC suite, where we recreate and optimise TV commercials for mobile. A typical PockeTVC suite consists of 8 assets—derived from the brand’s original asset—recut video, short video (six seconds or less), GIF and/or cinemagraph, carousel, one slideshow, still image and an IG Story. These optimised assets aim to heighten brand awareness by creating thumb-stopping content, extending creative sustenance for the commercial/campaign.
A 12-14 second recut condenses the brand’s TV commercial to make it more attractive for mobile users.
GIF’s are short and sweet. It hooks your audience quickly in the span of 3-5 seconds.
Cinemagraphs are not your typical video. They are optimised still images, surprising your audience’s expectations.
Slideshows consist of a series of images in 1 video. Its purpose is to reach out to people who have minimal data coverage and ensure that the audience still get the message.
An Instagram Story is within 15 seconds, it is meant to captivate your audiences to swipe up and find out more about the product.
A captivating still image allows your brand to get more attention and highlight your products.
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