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ABOUT L’OREAL FEEL GOOD BEAUTY
For Shopee’s Super Brand Day, a series of beauty playground is created for this campaign.
PROJECT INFO
L’Oreal wanted an execution to be heavily inspired by our Chief Creative Officer’s, Clement Chia, very own unique take on ASMR loop animation. This project was creatively directed based on his take on how abstract soft balls are in play with the products to create a soothing ASMR sequence.
Visit his Instagram (@cmttat) for more of his style!
PROJECT
L’Oreal Feel Good Beauty 3D Animation
CLIENT
L’Oreal
INDIVIDUAL BRAND BEAUTY PLAYGROUNDS
KEY VISUALS
L’OREAL PARIS
GARNIER
MAYBELLINE NEW YORK
NYX
CREDITS
ANIMATION
Offset Pte Ltd
ART DIRECTOR
Hiroshi Chee
CREATIVE DIRECTOR
Clement Chia
Gregory Poon
DESIGNER
Matthew Lee
Ayumi Tan/
Jeremy Tan
EDITOR
Jing Ying
ACCOUNT EXECUTIVE
Shannon Ang